About Us

About our CEO

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Phreshy, born Derrian Perry is the premier go to publicist, lifestyle specialist and curator. A creative, strategist, entrepreneur and philanthropist , If it needs to be done call on Phreshy. Born and raised in Houston, TX, Phreshy embodies hustle and offers a real,raw and relentless way of getting the job done. He has an impeccable ability to merge the unthinkable and ensure the impossible happens. Equipped with knowledge, experience and facts, Phreshy is not only the plug but the socket.  Simply put, give him a dark and empty space and he’ll create the magic and add light. While work is priority, Phreshy also prides himself on empowering and enhancing the lives of others while doing so.  When Phreshy is around, dreams turn into reality, the impossible becomes possible and faith becomes a way of life . I AM PHRESHY, the brand behind your favorite brands.


The I AM PHRESHY BRAND is a full-service creative branding and lifestyle agency where we specialize in augmenting audience attraction, brand cohesiveness, and increase sales of small to mid-size companies and public figures . At IAP our goal is to establish your value proposition to the the ideal demographic by connecting effective media outlets, creating event marketing opportunities,  and fostering relationships to promote longevity and growth. Catering to reemerging brands, I AM PHRESHY customizes brand development packages specifically to fit the needs and objectives of each individual client.

“Love what you do and it’ll never feel like work…”

-Derrian Perry, CEO & Founder